Meta tests cross-posting feature from Instagram to Threads

Meta is experimenting with a new feature that allows users to cross-post photos from Instagram to Threads.

This move aims to enhance engagement on Threads and follows previous tests of cross-posting from Facebook. Users can opt to have all new photo posts shared to their Threads account automatically, with the option to adjust settings in the Instagram app.

Meta is actively exploring ways to grow Threads, including promoting posts directly to Facebook and Instagram feeds and rewarding creators with bonuses for high-performing content on the app.