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A consortium of IT companies, including Adobe, Microsoft, Intel, Twitter, Sony, Nikon, BBC and Arm, announced the development of a photo and video authentication system to combat fakes online, Nikkei Asia reported.
As we know, modern neural networks allow the creation of plausible videos that can be used to spread false information, and the average user does not always have enough experience to expose fakes.
A coalition of companies is going to develop a technical standard that will ensure that photos and videos are not tampered with using distributed registry technology.
The companies will jointly develop a blockchain-based system that will quickly verify the authenticity of an image at all stages of its existence. This will be done by storing data about the origin of the file, which changes after each manipulation with it.
Adobe has been working on this problem for two and a half years, and much work remains to be done before all platforms can adopt effective mechanisms to verify the authenticity of materials.
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