Millennials Are Interested in Paying for Travel Using Crypto
Millennials Are Interested in Paying for Travel Using Crypto

Millennials Are Interested in Paying for Travel Using Crypto

14 august, 20221 minute to read
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A study by digital consulting company Publicis Sapient found that millennials are more interested in using cryptocurrency to pay for travel, as well as AR/VR to experience the destination, than generations Z and X.

For all groups, the cost of travel remains a major issue. That said, different generations have different attitudes towards the use of digital assets and usage. AR/VR to familiarise themselves with the travel destination before traveling. Members of generation x are least interested in this, and generation Z are somewhat interested in it.

Generation Z prefers a person to help them make their reservations, which is surprising because, as Publicis Sapient's group vice president, travel and hospitality, international markets, Nick Shay said, Generation Z is to be the most independent when it comes to booking online.

Generation Z expects a 'once-in-a-lifetime' experience when making travel choices, while millennials look for 'safe and secure' travel and sustainability is a driving factor when choosing a destination.

The study involved 3,000 respondents from Generations Z (age 18-25), Millennial (age 26-40) and Gen X (age 41-57) in the UAE, the UK and the US.

14 august, 2022
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